The lengthy decision making process when buying a car can make it more difficult to attribute sales to a particular media activity, compared to most other sectors. However, this can successfully be achieved through the use of QED’s Marketing Mix Modelling software. Answers can be obtained to questions such as “which factors are driving sales of the total brand, as well as each model?” and “was the launch of a new model additive or did it cannibalise sales from existing models?” or “which model should I feature in my creative executions to maximise the impact on the rest of the portfolio?”
Further questions such as “are model updates / innovations cost effective?” and “what is the impact of government initiatives, such as cash for exchanging a second-hand car for new one?” can also be answered quickly and effectively.
QED marketing software can help you answer any of the theses questions, so contact us today