Not sure if modelling is right for you? We will help you to understand more about modelling, its uses and applications, as well as its limitations.
Additionally we also help the wider business stakeholder group to understand how marketing analytics can be used to support planning, sales forecasting, budget allocation, pricing, competitor analysis. This often helps drive real organisational change, beyond the remit of marketing.
With case studies and exercises you will see examples of decisions made off the back of econometric analysis and the results they generated, such as optimising sales force performance, benchmarking your performance against competitors, and informing retailer’s pricing strategies.
If you’d like to take your marketing mix modelling to the next level, then our master classes are for you. Contact us today.