Model your marketing mix

Know what's working

Predict how individual marketing drivers will perform before you commit to a campaign. Control your own data and use mix modelling to make more profitable marketing decisions. 

QED software uses historical sales and marketing analytics data to predict the results of current and future campaigns, allowing you to simulate marketing campaigns before making a financial commitment.  

Define your KPIs and measure potential returns prior to launch.

Minimise wastage by investing in the channels that really work, to make a bigger commercial impact. Forecast brand awareness, lead generation, sales impact and profitability to determine the right channel spend - all delivered to your desktop in clear, concise visual formats.