News NewsQED's enlightening dispatches

marketingQED partners with Cartesian Consulting

Posted on 21 Jan 2015 by John Dawson

marketingQED is delighted to announce that we have reached an agreement to partner with Cartesian Consulting - a leading provider of marketing technology solutions to clients in India and the APAC region.

Tags: Cartesian Consulting India Partnership

Predictive analytics - the weapon in the armoury of retailers

Posted on 21 Oct 2013 by M Walsh

It's never been easier to analyse big data, which is why predictive analytics is becoming a key weapon in the armoury of retailers...small as well as big.

Tags: Predictive Analytics

Can the Xbox One create new media metrics

Posted on 22 Jul 2013 by John Dawson

The launch of the Xbox One presents marketers with a new opportunity to create much-needed new metrics - a tongue in cheek look at the possibilities of the new Xbox One console.

Tags: marketing Xbox

Raindancing Chapters 1-7

Posted on 27 Feb 2013 by Glenn Granger

Raindancing; Why rational beats ritual, written by marketingQED’s CEO, Glenn Granger,is now available for purchase. We're enabling, free to our customers, a few chapters per week to read, download and share here. Change the way you make your marketing decisions; plan your targets, set your budget levels, measure the business impact and forecast future results.

Tags: Company News marketingQED

Billions being wasted by UK Marketers

Posted on 20 Dec 2012 by John Dawson

John Wanamaker noted that “half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. We wanted to know whether that “fact” still stood at the end of 2012 so we decided to commission a survey of 450+ UK marketers to find out.

Tags: Company News Raindancing Wanamaker

From gut instinct and guesswork towards rational marketing

Posted on 24 Oct 2012 by Glenn Granger

"From gut instinct and guesswork towards rational marketing" - this article written by our CEO, Glenn Granger, features on BrandRepublic and Campaign today. He explains how a move towards objective data-informed marketing will be worth millions.

Tags: Company News