News NewsQED's enlightening dispatches

Predictive analytics - the weapon in the armoury of retailers

Posted on Oct 21 2013 by M Walsh

It's never been easier to analyse big data, which is why predictive analytics is becoming a key weapon in the armoury of retailers...small as well as big.

Tags: Predictive Analytics

Can the Xbox One create new media metrics

Posted on Jul 22 2013 by John Dawson

The launch of the Xbox One presents marketers with a new opportunity to create much-needed new metrics - a tongue in cheek look at the possibilities of the new Xbox One console.

Tags: marketing Xbox

Raindancing Chapters 1-7

Posted on Feb 27 2013 by M Dunham

Raindancing; Why rational beats ritual, written by marketingQED’s CEO, Glenn Granger,is now available for purchase. We're enabling, free to our customers, a few chapters per week to read, download and share here. Change the way you make your marketing decisions; plan your targets, set your budget levels, measure the business impact and forecast future results.

Tags: Company News marketingQED

Billions being wasted by UK Marketers

Posted on Dec 20 2012 by John Dawson

John Wanamaker noted that “half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. We wanted to know whether that “fact” still stood at the end of 2012 so we decided to commission a survey of 450+ UK marketers to find out.

Tags: Company News Raindancing Wanamaker

From gut instinct and guesswork towards rational marketing

Posted on Oct 24 2012 by Glenn Granger

"From gut instinct and guesswork towards rational marketing" - this article written by our CEO, Glenn Granger, features on BrandRepublic and Campaign today. He explains how a move towards objective data-informed marketing will be worth millions.

Tags: Company News

Stephen Few Information Visualisation London Workshops Rescheduled

Posted on Sep 28 2012 by John Dawson

The 2013 Data Visualisation workshops being held in London in February will show you how to effectively communicate quantitative business data using tables and graphs.

Tags: Company News