News NewsQED's enlightening dispatches

Moneyball marketing

Posted on 02 Apr 2012 by

The Moneyball Moment – Adaptive Modelling and the End of Marketing's Scout Culture

Tags: moneyball MROI

marketingQED launch in Japan

Posted on 17 Jan 2012 by John Dawson

I'm delighted to announce that we will be opening an office in Japan along with our colleagues at Brainpad, Inc.

Tags: Japan

marketingQED expands into Japan

Posted on 17 Jan 2012 by John Dawson

marketingQED are delighted to announce the launch of our second regional operation in Japan. Following on from the success of operations in Europe, the new office will serve clients in Japan and further afield in Asia.

Tags: Japan Company News

Life at the margins

Posted on 09 Dec 2011 by John Dawson

Understanding Marginal returns - the return for the next Pound, Euro or Dollar is key to knowing where to move your marketing investments. In this short post, we explain why you need to understand this concept.

Tags: Marginal ROI

Let's forget about Wanamaker

Posted on 05 Dec 2011 by John Dawson

One of the oldest clichés in advertising is the Wanamaker one about 50% of money spent on advertising being wasted but not knowing which 50%. In truth this is now an unjustifiable position for most marketers to take. and the sooner that we can stop using this line the better,

Tags: MROI Wanamaker

Launching the marketingQED Blog

Posted on 05 Dec 2011 by John Dawson

An introduction to the marketingQED blog.

Tags: marketingQED