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Festival of Media 2012 Redux

Posted on 24 Apr 2012 by John Dawson

This time last year we chose to launch marketingQED to a Global audience at the Festival of Media event in Montreux. At this unique event, we had the opportunity to exhibit our software suite and introduce our take on how to plan, measure and improve marketing spend. Having found our products to be so well received, and having had some really constructive conversations that developed into client relationships, we jumped at the chance to return last week for 2012..

Tags: marketingQED Festival of Media

marketingQED at the Festival of Media 2012

Posted on 13 Apr 2012 by John Dawson

We'll be at the Festival of Media 2012 in April 2012.

Tags: Company News

Glenn featured in "The Drum"

Posted on 02 Apr 2012 by John Dawson

Glenn's penned a great piece for "The Drum" on Moneyball and marketing..

Tags: Company News

Moneyball marketing

Posted on 02 Apr 2012 by

The Moneyball Moment – Adaptive Modelling and the End of Marketing's Scout Culture.

Tags: moneyball MROI