News NewsQED's enlightening dispatches

Billions being wasted by UK Marketers

Posted on 20 Dec 2012 by John Dawson

John Wanamaker noted that “half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. We wanted to know whether that “fact” still stood at the end of 2012 so we decided to commission a survey of 450+ UK marketers to find out..

Tags: Company News Raindancing Wanamaker