Posted on 17 Jan 2012 by John Dawson
marketingQED’s adaptive modelling marketing software now available in Japan
Signs distribution agreement with BrainPad, as the company looks to expand in marketing analytics worldwide
LONDON, 17 January 2012 – marketingQED, the originator and innovator of adaptive modelling, has announced a partnership with Japanese firm BrainPad Inc. (Tokyo Stock Exchange Mothers Code 3655), a provider of analytical services for marketers. BrainPad will be responsible for supporting and distributing marketingQED’s marketing mix effectiveness software to businesses in Japan.
The partnership will enable BrainPad to offer marketingQED’s revolutionary products to both current customers such as HMV Lawson and Japan Airlines, and new customers seeking to improve their marketing performance. Already used by leading brands such as Expedia, Kellogg’s and Orange, marketingQED’s modelling tools incorporate algorithms that create models better adapted to increasing and maintaining marketing mix effectiveness.
PC-based and for use by in-house teams, marketingQED’s simple-to-use desktop software is designed to be quick, accurate, inexpensive and used continuously – allowing marketing departments to measure the effectiveness of campaigns, enabling analysis to become an integral part of the decision-making and marketing investment process in the future.
“As we break into this fast-paced market I look forward to bringing the marketingQED adaptive modelling revolution to Japan. Our aim is to help companies understand exactly what their investment is delivering, dramatically improving return on marketing mix decisions.” said Glenn Granger, CEO, marketingQED. “This agreement with BrainPad will build on the success of our European operations and will help us continue to drive our own expansion and customer growth around the world with the help of our partners”.
Seinosuke Sato, director and member of the board at BrainPad commented: “As a marketing analysis specialist, we recognise that the marketing directors of most enterprises struggle to determine how to allocate their marketing budgets to generate the highest ROI. marketingQED’s adaptive modelling is the answer to this, and will be very much welcomed by Japanese businesses.”
This is the second partnership of this type that marketingQED has signed, having already seen successful expansion programme in Europe. marketingQED’s adaptive marketing modelling software will be available in Japan via BrainPad from January 2012.
For more information concerning marketingQED please contact:
Jo-Ann LeeTel: +44 (0)20 7680 5500
Mobile: +44 (0)79 6407 1830
For more information concerning BrainPad please contact: