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optimiseQED Launched

Posted on 09 May 2011 by

Today, we are launching optimiseQED – a new module for the QED suite that helps users determine the optimal investment strategy for their brands.

optimiseQED enables advertisers to generate optimal marketing plans from a given marketing budget utilising advanced statistical analysis drawn from other sections of marketingQED’s suite of applications.

With this exciting new tool, you can:

  • Determine the optimal budget for your campaign to achieve a specific target outcome
  • Understand the best way to allocate your scarce marketing resources
  • Optimise investments across both advertising and promotional activities
  • Interactively see the different projected outcomes from proposed campaigns
  • Determine when is the best time to invest during a campaign given that media costs are fluctuating
  • Target specific “key weeks” to ensure campaigns 'peak' at the right moment in time optimiseQED is integrated with our existing forecastQED package to give a seamless experience and provides the same “easy to use” interface as our existing QED suite.

optimiseQED is integrated with our existing forecastQED package to give a seamless experience and provides the same “easy to use” interface as our existing QED suite.

Tags: Company News

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