Posted on 10 Mar 2016 by John Dawson
Scanmar and marketingQED merge to be the largest European software firm in marketing insights and analytics
Brands get access to the fastest and most powerful marketing insights and analytics tools
We are pleased to announce that Scanmar and marketingQED have merged to form the most innovative European software firm specialising in sales and marketing analytics, planning and business intelligence. You will benefit from a unified solution delivering data and valuable insights right to your desktop.
By combining Scanmar’s specialities in big data and sales operations with marketingQED’s strengths in predictive analytics, we will offer you a unique mix of tools and services. As of now we will operate from a range of offices in the Netherlands, Europe, the UK, the USA and Singapore. In addition, you will be able to draw on an established partner network with over 500 consultants operating in a range of countries across the globe.
This merger will bring you a range of benefits including enhanced software and data technologies from each company plus a range of future developments will bring further enhancements in areas such as big data and predictive analytics. The combined software portfolio will deliver higher speed and higher quality business analysis, planning and reporting processes.
Do you want to know more about the motives behind this merger and what it means for you as a client? We happily invite you to take a look at the interview with Han Meijer, CEO of Scanmar, and John Dawson, Director of marketingQED. For an overview in numbers we kindly refer you to the Fact sheet (see link below).
If you have any questions about this merger, please do not hesitate to contact us.
Han Meijer, CEO of Scanmar
John Dawson, Managing Director of marketingQED
Scanmar is a global provider of specialized software for marketing decision solutions and forecasting tools. Its dashboard, which brings together internal and external data sources, offers insight in the field of market information. Clients include Heineken, Philips, FrieslandCampina and Unilever. It has provided online reporting platforms and data warehouses for the world’s largest brand trackers. More information on www.scanmar.nl
marketingQED is a specialist technology company providing unique tools and training support to deliver marketing effectiveness capability to our clients. Our mission is to empower marketers by helping them harness the power of data and insight to make better, more profitable marketing decisions. Since 2008, marketingQED has been working all over the world with a variety of agencies, consultants, and brand owners to help them achieve better performance.