Posted on 27 Feb 2013 by
Raindancing; Why rational beats ritual, written by marketingQED’s CEO, Glenn Granger,is now available for purchase. We're enabling, free to our customers, a few chapters per week to read, download and share here. Change the way you make your marketing decisions; plan your targets, set your budget levels, measure the business impact and forecast future results..
Posted on 20 Dec 2012 by John Dawson
John Wanamaker noted that “half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. We wanted to know whether that “fact” still stood at the end of 2012 so we decided to commission a survey of 450+ UK marketers to find out..
Posted on 24 Oct 2012 by
"From gut instinct and guesswork towards rational marketing" - this article written by our CEO, Glenn Granger, features on BrandRepublic and Campaign today. He explains how a move towards objective data-informed marketing will be worth millions..
Posted on 28 Sep 2012 by John Dawson
The 2013 Data Visualisation workshops being held in London in February will show you how to effectively communicate quantitative business data using tables and graphs..
Posted on 13 May 2012 by John Dawson
We are sorry to have to report that our Data Visualisation workshops with Stephen Few, which were due to take place on May 14th in Edinburgh and May 16th, 17th and 18th have been postponed..
Posted on 13 Apr 2012 by John Dawson
We'll be at the Festival of Media 2012 in April 2012.