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Moneyball marketing

Posted on 02 Apr 2012 by

The Moneyball Moment – Adaptive Modelling and the End of Marketing's Scout Culture.

Tags: moneyball MROI

Let's forget about Wanamaker

Posted on 05 Dec 2011 by John Dawson

One of the oldest clichés in advertising is the Wanamaker one about 50% of money spent on advertising being wasted but not knowing which 50%. In truth this is now an unjustifiable position for most marketers to take. and the sooner that we can stop using this line the better,.

Tags: MROI Wanamaker