Posted on 20 Dec 2012 by John Dawson
John Wanamaker noted that “half the money I spend on advertising is wasted. The trouble is, I don’t know which half”. We wanted to know whether that “fact” still stood at the end of 2012 so we decided to commission a survey of 450+ UK marketers to find out..
Posted on 05 Dec 2011 by John Dawson
One of the oldest clichés in advertising is the Wanamaker one about 50% of money spent on advertising being wasted but not knowing which 50%. In truth this is now an unjustifiable position for most marketers to take. and the sooner that we can stop using this line the better,.