Modern marketers don’t just need to understand what’s working but they want to immediately turn this insight into Action. Optimisation of a marketing plan needs us to consider the options that the business has and find an appropriate plan that maximises the upside from marketing.
There are many reasons why this isn’t as easy a task as it might seem. Modern marketing organisations have to consider a range of constraints which govern what they could do as well as what they cannot do. For example, those marketers who work for companies with a multitude of brands are likely to want to give each space in their marketing schedule so it may not be possible for all brands to advertise at a single point in the year.
Our optimisation technologies help brands consider a whole range of constraints and build marketing plans which improve profitability and deliver sustained growth.