marketing mix, optimization
optimiseQED allows you to forecast the impact of your marketing and media plans and optimise your media spend. Once you have created a model in modelQED you can use optimiseQED to:
There are two key inputs that are required for optimiseQED. These are:
optimiseQED runs a mathematical optimisation to find the best budget allocation. The optimisations can be made more realistic by adding business constraints to reflect budget that has already been committed or industry norms (e.g. min & max level of GRPs)
optimiseQED is for any business that wants to:
Contact us (via this link) and we’ll be happy to discuss your requirements and help you determine if this approach will meet your needs. If portfolioQED is the right tool for you, we will be happy to help you get started by setting up the initial analysis for you.