As with any brand, trying to recoup the pre-launch R&D costs is vital. One way to do this is to fully understand what drives sales of your brand, which activities have the greatest returns, and whether it would be more profitable to increase or decrease the spend in each marketing channel (due to increasing and diminishing returns).
All of these challenges and many more can be answered with the QED software. Use historical data to understand what drives your consumers and the return on investment of each activity to gain initial insights. Then, turn this into action by running scenarios to test what would happen if you increased your sales force, reduced the level of sampling, or increased your advertising budget.
Optimise the allocation of your marketing spend and test if it would be profitable to alter the budget. Business constraints can be applied to ensure that the optimised plan is one that can be implemented.
QED marketing software can help you answer any of the theses questions, so contact us today.