As a retailer, obtaining sufficient data to conduct marketing mix modelling is rarely an issue. Deciding which KPIs to focus on and at which level to run the analysis can be more of a challenge.
With QED software, it doesn’t need to be a case of ‘either or’. You can quickly and easily look at the impact of marketing on revenue and then on footfall; at total brand level, then by department, or bricks and mortar vs. online. All together -- for no additional cost.
This flexibility enables you to look at your business from all angles, establish which channels are working most effectively and on which parts of your business your key competitors have the biggest impact. The modelling results can then be used to create forecast scenarios and run budget optimisations to determine the most efficient way to spend your budget or how best to achieve your sales target.
If this sounds familiar to you, and you’d like QED software to help answer any of these challenges, contact us today.