Scanmar, merger marketingQED merges with Scanmar | marketingQED

Scanmar and marketingQED merge to be the largest European software firm in marketing insights and analytics. 

We’re very excited to announce that on 10 March 2016 we joined forces with Scanmar group to form the largest European software firm specialising in sales and marketing analytics, planning and business intelligence.

What this means for our clients

This exciting merger will bring our clients an improved solution that consolidates Scanmar’s specialties in big data and sales operations with our strengths in predictive analytics. We’ll continue to enhance our current proposition – adding to it some key improvements like greater access to big data services and management as well as a deeper expertise in the field of Sales Operation Planning and Market Research. This combined software portfolio will provide our clients with higher speed and higher quality business analysis, planning and reporting processes!

What this means for marketingQED

We’re simply better together. Combining Scanmar and marketingQED’s unique specialties just makes sense. Incorporating our strengths means we’ll be able to offer clients an improved mix of tools and services to help them gain essential insights such as “what value does our advertising generate for the brand?” or “which of my sales promotions are profitable in the winter?” Our combined group will operate from a range of offices in the Netherlands, the UK, the USA and Singapore.

About Scanmar

Scanmar is a global provider of specialised software for marketing decision solutions and forecasting tools. Its dashboard, which brings together internal and external data sources, offers insight in the field of market information. It has provided online reporting platforms and data warehouses for enterprise and marketing information systems and the world’s largest brand performance trackers.

Han Meijer, CEO of Scanmar will lead the new group with John Dawson and Drew Barnes – co-founders of marketingQED joining the board of the enlarged organization. Commenting on the agreement, Han Meijer, CEO of Scanmar reports: “Many of our clients experience increasing pressure to improve growth and financial performance. They have to make the right decisions, but there is often a lack of real insight into what works for their business. It is our mission to help clients solve this issue and make them much more successful.” Further information is available from their web page at

John Dawson, Managing Director of marketingQED adds: This merger will provide clients with software solutions across key areas of analysis, forecasting and online performance dashboards. Our operations will span areas like pricing and trade terms optimisation, sales and operations planning, trade and brand marketing and campaign & media planning. We now combine easy access to the most powerful analytical integrated database engine, MarketingTracker, with the fastest analytics and scenario planning tools of marketingQED. We’re all really excited about this merger and are eager to get going!