A common question in Telecoms is: how can I attract new customers? QED’s Marketing Mix Modelling software can help you identify which marketing activities drive new business, and equally important, which don’t.
Once you know if, and how, each marketing channel is working, you can run scenarios to optimise the budget across media channels to maximise returns. Within the QED software you are able to apply business constraints to ensure that the resulting plan is one that the business would be happy to implement.
For example, Direct Mail might not pay back but it could be seen as a cost of doing business – as everyone else is doing it – so a certain level of budget needs to be assigned to it.
If this sounds familiar to you, and you’d like QED software to help answer any of these challenges, contact us today.