Ever wanted to gain a qualification in Marketing Mix Modelling? Our beginner e-learning course, marketingQED Certified Modelling Professional, provides you with insight into the concepts required to understand all aspects of Marketing Mix Modelling and to become a proficient modelQED™ user. But why stop there? Successful completion of this course opens the door to our higher level course, marketingQED Certified Modelling Expert. This course equips you with the strategies to perform advanced data modelling and analysis whilst becoming an expert user of modelQED™.
So why not get started on your learning journey? Read our course descriptions below then sign up for our beginner e-learning course and before you know it you’ll be adding your new qualification to your C.V. or LinkedIn profile. If you’re a registered user of modelQED™ and have not yet received your login information, don’t panic. Just email us at firstname.lastname@example.org and we can help you get started straight away!
This introductory course teaches you the fundamentals of Marketing Mix Modelling – what it is, how it is used, and its benefits. You’ll learn about the key stages of project management, data collection and preparation, and why it is essential to understand the key question – what is it I am trying to measure? The second half of the course introduces you to the modelQED™ software where you’ll learn how to create a project, import and categorise your data, then search for and analyse your first model. Successful completion of this course gains you the qualification of marketingQED Certified Modelling Professional and allows you to proceed to the advanced course. Email us now to sign up.
This advanced course teaches you how to perform advanced model analysis using modelQED. In the first part of this course you’ll learn about advanced model statistics, how to assess model performance, perform diagnostic tests, analyse response curves and compare model results. You’ll gain insight and understanding of how to get the most out of our Search For A Model routine to help you identifiy strong marketing mix models. The second part of the course teaches you how to manage variables, what to do if you’re unable to find valid models and helps you recognise what constitutes a “good” model. The final part of the course teaches you how to customise your model search using many of modelQED’s more advanced features. Successful completion of this course gains you the qualification of marketingQED Certified Modelling Expert. Email us now to sign up.