Want to conduct marketing mix analysis, but not sure where is the best place to start or if you have all of the relevant information? We run in-house workshops to help you identify the key challenges being faced by your business that could be addressed by using marketing mix modelling as well as the data that would be required to undertake this task.
We can then help you uncover the data sources that you already have available that would be suitable for modelling, and advise what additional information would be helpful.
Once you’re up and running we can also help you turn your models into actionable insights by working with you to create and run scenarios to optimise your marketing budget.
If you’d like us to come and run a marketing mix analysis workshop with your team, contact us today.